Beauty Services

Perla. Intimate Sugaring Studio

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Client: Perla – a boutique studio offering personalized hair removal
Services: Brand Strategy · Naming · Logo Design · Visual Identity

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The Challenge

The client came to us with a clear goal: to create a brand that reflects the delicate care and professional precision of her intimate sugaring studio. She described the space as warm and welcoming — a safe environment where clients feel truly comfortable during a very personal service.

Because the treatments focus on intimate areas of the body, we needed to build a brand that communicates gentleness, trust, and expertise.

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The Strategy

After a deep dive into the studio's values and world of associations, we developed the brand around three key themes: comfort, care, and confidence.

The name Perla was suggested after analyzing the studio’s brand promise and deeper meaning. “Perla” means pearl in Italian — something rare, beautiful, and valuable. Just like pearls, the studio’s work honors the uniqueness and delicacy of each client.

The Design

We created a refined, feminine wordmark as the main logo. The visual identity included:

• A soft caramel color inspired by skin tones and natural sugaring paste
• Black to add contrast and a sense of elegance and exclusivity
• White for cleanliness, simplicity, and purity

Together, these elements create a calm and luxurious atmosphere — just like Perla’s treatments.

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The Result

Perla’s new brand feels warm, natural, and professional — exactly what she envisioned. Since the launch, she’s heard from new clients that the brand made them feel safe, relaxed, and curious to book even before stepping into the studio.

Now, her brand tells the same story she tells with her service: caring for each client like something truly rare and valuable.

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