Coffee Bar
Branding and positioning for a cozy coffee shop designed for late risers and afternoon coffee lovers. We created a minimal, slightly nostalgic brand identity with a playful name, a logo blending a bird, a coffee cup, and a crescent moon, and a warm, speakeasy-style vibe. Late Bird stands out by offering coffee and breakfast food all day — perfect for those who don’t follow a 9-to-5 schedule.
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Project Details
Late Bird Coffee Bar
One more coffee shop in the area? Yes, please.
I’m one of those people who can only have coffee in the morning. (It’s been tested: if I drink coffee after noon, I’ll be wide awake at 2 AM — even if I’m exhausted.) I’ve always been jealous of those lucky people who can casually sip an espresso at 5 PM like it’s no big deal.
While analyzing the competition, we spotted an opportunity: all the "cool" coffee shops in the area closed around 3 PM. After that, only bars stayed open — no cozy coffee spots for late-afternoon people.
That’s where Late Bird Coffee Bar comes in — a spot made for people who want a cozy coffee after work or a relaxed cup on a weekend afternoon.
And because breakfast food is the best food, we serve it all day long. Omelet for dinner? No problem.
Late Bird is the perfect place for anyone who likes to wake up late and still enjoy great coffee and good food.
