Trade Master Brokers
Trade Master Brokers, a logistics brokerage firm, needed a brand that conveyed strength, trust, and reliability. We developed a bold strategic identity centered around the concept of the “Armor of Trust,” using knight-inspired visuals and sharp messaging that positioned the company as a fierce protector of its clients’ time and resources.
Client
Service
Visual Identity
Messaging
Year
Project Details
Overview
Trade Master Brokers needed a brand identity that would embody strength, reliability, and the kind of trust only earned through experience. We delivered a bold, strategic solution rooted in powerful symbolism and clear messaging.
The Challenge
In a saturated brokerage market, standing out means more than just offering great service — it requires a brand that builds trust at first glance. Trade Master needed a distinct identity that reflected their unwavering commitment to their clients’ best interests.
The Strategy
1. Brand Messaging:
We built a narrative around protection, efficiency, and integrity. Trade Master’s messaging centers on saving clients time and money — not just by being fast, but by being fierce advocates in every deal. The tone is bold, direct, and dependable.
2. Visual Identity – “Armor of Trust”:
Inspired by the idea of Trade Master as a shield for its clients, we designed a striking visual identity rooted in the symbolism of a knight’s armor. This “Armor of Trust” concept reinforced the brand’s promise: strength, resilience, and a no-nonsense approach to brokerage.
3. Color & Typography:
A deep forest green paired with a commanding burnt orange signals confidence and stability. The strong serif typeface evokes heritage and professionalism — qualities that clients seek in a broker.
The Result
The final brand system positions Trade Master Brokers as a powerful ally in the business arena — strategic, sharp, and unwavering in their mission to protect client interests.
From the bold “T” emblem to the knight-inspired visuals, every brand touchpoint communicates one clear message:
You handle the business. We’ve got your back.
Deliverables
- Brand Positioning & Strategy
- Tagline & Messaging System
- Visual Identity (Logo, Colors, Typography)
- Business Card & Social Templates
