Flower Shop
Inspired by Baroque patterns and designed as a timeless badge, the new logo is responsive and elegant—ideal for everything from storefront signage to social media icons.
Client
Service
Visual Identity
Messaging
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Project Details
The Challenge
Riehs Florist has been serving Philadelphia since 1885. Known for its quality, tradition, and loyal customer base, the brand needed a visual refresh that honored its heritage while feeling modern, warm, and accessible to a new generation of flower lovers.
Our goal was to create a timeless identity that would:
• Celebrate the shop’s long-standing legacy
• Feel fresh and welcoming across all platforms
• Normalize the everyday gifting of flowers — not just for special occasions.
The Concept
At the heart of the rebrand is a simple message: Flowers aren’t just for milestones — they’re for Mondays.
The goal is to shape a culture where gifting flowers feels natural, everyday, and thoughtful. We're bringing flowers back into dating culture, celebrating the joy of giving flowers to parents, and normalizing flower gifting for men too.
“For love. For friendship. For no reason at all.”
We built this brand around small, meaningful gestures—focusing on connection, appreciation, and everyday love.
Inspired by Baroque patterns, the logo takes the shape of a badge — a nod to the business's long history and sense of honor. The symmetrical, butterfly-like mark combines classic flourishes with a modern minimalist form, making it feel both decorative and refined.
Color palette:
- Tiffany Blue — a soft, elegant base with timeless appeal
- Rich Bronze — for warmth, heritage, and a sense of celebration
The final design is simple and responsive, functioning beautifully across large signage, digital platforms, printed materials, and packaging.
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