Mr. O is a playful, health-focused sandwich takeout brand created for busy people who care about what they eat — and how it makes them feel. The project included brand strategy, visual identity, and positioning for a new quick-service concept offering customizable, nutritious sandwiches and wraps. The brand combines bold personality with a clear purpose: to make healthy food fun, fast, and full of flavor.
Project Overview
Mr. O is a new healthy sandwich takeout spot that brings together fresh ingredients, playful visuals, and a strong sense of purpose: to make nutritious food fun, fast, and flavorful. The brand was developed to stand out in a crowded quick-service market by offering bold identity, customized meal options, and a clear promise — "Nutritious and Delicious Wide Mouth Sandwiches."
Communication Strategy
The goal was to create a brand that feels fresh, fun, and reliable — while clearly communicating its health-forward mission. We positioned Mr. O as the go-to destination for healthy sandwiches that don’t sacrifice flavor or personality.
Visual Identity
The look and feel of Mr. O are designed to be vibrant, friendly, and instantly recognizable.