Healthy Sandwich Takeout

Mr. O is a playful, health-focused sandwich takeout brand created for busy people who care about what they eat — and how it makes them feel. The project included brand strategy, visual identity, and positioning for a new quick-service concept offering customizable, nutritious sandwiches and wraps. The brand combines bold personality with a clear purpose: to make healthy food fun, fast, and full of flavor.

Client
Mr. O
Service
Logo Design
Visual Identity
Messaging
Year
2022

Project Details

Project Overview

Mr. O is a new healthy sandwich takeout spot that brings together fresh ingredients, playful visuals, and a strong sense of purpose: to make nutritious food fun, fast, and flavorful. The brand was developed to stand out in a crowded quick-service market by offering bold identity, customized meal options, and a clear promise — "Nutritious and Delicious Wide Mouth Sandwiches."

Communication Strategy

The goal was to create a brand that feels fresh, fun, and reliable — while clearly communicating its health-forward mission. We positioned Mr. O as the go-to destination for healthy sandwiches that don’t sacrifice flavor or personality.

  • Positioning: A smarter alternative to traditional sandwich chains. Customizable, nutrient-rich, and made for people on the move.
  • Brand Promise: Healthy food that’s never boring.

Visual Identity

The look and feel of Mr. O are designed to be vibrant, friendly, and instantly recognizable.

  • Logo: A playful tomato character with a wide open mouth — representing appetite, freshness, and the fun of biting into a great sandwich.
  • Tagline: “Nutritious and Delicious Wide Mouth Sandwiches.” A light-hearted but confident promise.
  • Typography: Clean, modern, and approachable — easy to read and full of personality.
  • Color Palette: Fresh and energetic — think ripe tomatoes, crisp greens, and sunny tones.
  • Brand Elements: Custom patterns and ingredient icons add a friendly, crafted feel across packaging, menus, and signage.